Baroilla Style Guide
Coffee + Character
Baroilla
Character Flavors Packaging Coffee
Coffee soul, daily dose
Every bean becomes a story.
Baroilla convierte el cafe en un universo narrativo de sabor, personaje y empaque. La marca vive entre crema tostada, vino especiado y una energia artesanal que se siente calida, juguetona y muy memorable.
Open the guide See packaging
Brand character
Passionate coffee artisan.
Tone Warm, creative and story-driven
Type Fraunces, Newsreader and Instrument Sans
Palette Spice Wine, Cream Foam, Olive and Indigo

Classic collection

Packaging, mascot and flavor palettes build a tactile world that feels like coffee, paper, spice and shelf presence.

Baroilla

Sistema de identidad para una marca de cafe artesanal donde el producto, la ilustracion de personaje y el empaque cuentan la misma historia. La marca se siente rica, tactil y emocional, con una mezcla clara entre nostalgia, sabor y coleccionabilidad.

Fuente: Baroilla-Coffee-Brand-Identity-Guidelines-DESIGN.md
Typography
Display + Body
Heading system
Fraunces
Specimen - 700 - 48px - ls -0.04em
Body system
Newsreader
400 - 16px / 1.72
This is how body text feels at 18px when applied to a warm coffee story with product detail, craft and a gently nostalgic tone.
Labels - Instrument Sans - 600 - 12px / 1.3. Original fonts: custom Arabic display plus warm editorial serif observed / warm editorial serif observed / compact sans observed -> HTML: Fraunces / Newsreader / Instrument Sans (Google substitutes).
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
01 02 03 04 05 06 07 08 09 0%
Color system
Wine + Cream
Spice Wine #3E0A07
Cream Foam #E8E1B6
Harvest Olive #616C39
Indigo Roast #191347
Components
Buttons + Card
Action set
Open the collection Meet the character
Coffee soul
Input and surface
Packaging story card

Warm dark surface, creamy type and editorial rhythm for flavor notes, campaign copy and collectible product families.